In a dazzling display of computerized personalization catering to user experience, it has been revealed that people listening to Depeche Mode are also listening to Blur. “We’re dumbfounded – this is not something our team would have predicted,” said a researcher at a local marketing research firm. “At the same time, we’re thrilled to uncover this new finding. It certainly takes us one step closer toward understanding consumer behavior.” This paradigm-shifting insight was discovered by a user of the Spotify application, which can tailor music choices based on a user’s history and what similar users listen to. While this may