Were you aware? “Neither were we,” say researchers.

In a dazzling display of computerized personalization catering to user experience, it has been revealed that people listening to Depeche Mode are also listening to Blur. “We’re dumbfounded – this is not something our team would have predicted,” said a researcher at a local marketing research firm. “At the same time, we’re thrilled to uncover this new finding. It certainly takes us one step closer toward understanding consumer behavior.” This paradigm-shifting insight was discovered by a user of the Spotify application, which can tailor music choices based on a user’s history and what similar users listen to. While this may seem trivial to your average person, it has sent researchers scrambling back to the drawing board, and putting to question everything they thought they knew. “I would have thought Pet Shop Boys, The Cure, even a newer band like The Killers,” the researcher said. “But Blur? We got blindsided on this one.”